The Incarnation Test

Had Madison Avenue been asked to handle the public relations campaign for Jesus’ first advent, the four Gospels would have recorded a far different story of His life. Mary and Joseph would have been bypassed for a family with royal connections. The stable in Bethlehem would have been scrapped for a palace in Jerusalem or Rome. The shepherds’ announcement of the angel choir wouldn’t even have made the back page of Palestine Today. And the script for Jesus’ life would have included media spots, audiences with the world’s great men, and packed coliseums with special effects and miracles like falling fire.

But would men and women have been any more willing to accept His message? Christ veiled His divine majesty for the very purpose of appealing to humanity’s love of truth alone. All human beings, including the most wicked, can be awed into submission by an outward